Overview of Local Web Design Project in Welling, SE London
I had the exciting opportunity to partner with Welling "UP" Balloons, a small business with big dreams of transforming their passion for balloon artistry into a thriving side hustle. With just a few sketches and ideas to start from, I designed a custom logo and built a fully functional website in Framer—all within a four-week timeframe. The result was a vibrant, professional online platform that showcased their creative balloon designs and brought their vision to life. The project was all about taking their passion and turning it into a polished brand that could stand out and attract clients in a competitive space.
John King
Events & Entertainment
What can I say, Joe’s an absolute star. Would absolutely recommend him and will certainly be passing his details to any friends that need help.
Web Design Strategy Overview: From Zero To a Complete Digital Presence
Strategy & Implementation
Welling "UP" Balloons came to me at the very beginning of their journey—with no branding, no website, and only a few rough sketches to guide the direction. This project was a full-scale, ground-up design challenge where I provided everything from brand identity creation to site design and build.
The aim was to develop a platform that would not only reflect the founders' creativity and enthusiasm but also give them a strong, professional presence to attract local clients and grow their side hustle into a successful business.
Working closely with them, I:
Designed a custom logo and visual identity from scratch
Chose a vibrant colour palette to match the joyful, celebratory nature of the brand
Built a modern, responsive website in Framer that could be easily updated and expanded as the business grew
Created service pages that were visually engaging, SEO-friendly, and easy to navigate
All of this was delivered within a four-week timeline.
Key Results & Metrics
Though this was a local, small-scale project, the results were powerful for the business:
Established full brand identity from nothing, giving Welling "UP" Balloons a professional presence they could be proud of
Built a responsive website that showcases their work and acts as a key lead generation tool
Service pages now rank #1 on Google Images for several relevant local balloon-related keywords, increasing visibility and enquiries
These wins were especially meaningful considering the brand had zero digital presence prior to launch.
Evolution of the Strategy
This project was iterative and collaborative, with the strategy evolving naturally as the brand took shape:
Foundational Brand Building
Collaborative workshops to define tone, style, and core messaging
Created logo, brand colours, typography, and imagery direction
Design & Development in Framer
Used Framer for a quick yet powerful site build, focusing on animation, mobile responsiveness, and clean layouts
Included calls-to-action, photo galleries, and service breakdowns for bookings and enquiries
SEO & Discoverability
Optimised alt tags, meta descriptions, and service page structure
Indexed via Google Search Console for fast visibility
Image SEO prioritised, resulting in multiple first-place rankings on Google Images
Community Impact & Future Growth
This project demonstrated the value of design in enabling local businesses to thrive. By taking Welling "UP" Balloons from idea to launch, we created a professional brand identity and online presence that will support their ambitions for years to come. The pro-bono nature of this work made it even more rewarding—offering a passionate entrepreneur the tools to grow their dream.
Now armed with a brand and website that truly reflects their energy and creativity, Welling "UP" Balloons is well-positioned to attract bookings and stand out in a competitive local market.