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I had the privilege of working with Tracey Mannell Interior Design, a boutique interior design studio dedicated to creating beautiful and bespoke spaces. My role focused on producing consistent, high-quality blog content to enhance Tracey’s brand presence and attract a wider audience. Through strategic content creation and SEO-driven copy, I helped transform her website into a powerful tool for showcasing her expertise. One standout result was a blog post that outperformed her homepage in traffic, ultimately tripling her overall impressions and doubling her organic search traffic. This project was about elevating her online visibility and turning her website into an effective extension of her brand.
Client
Tracey Mannell Interior Design
Service Provided
Blogging/Content Creation
YEAR
2024
The Goal:
Tracey Mannell Interior Design sought to enhance her brand’s online presence and attract more organic traffic to her website. The objective was to build a consistent flow of valuable, engaging blog content that would not only increase her site's visibility but also establish her authority in the interior design space. By driving more traffic through blog posts, Tracey aimed to increase awareness and recognition of her brand.
The Challenge:
The primary challenge was to develop a content strategy that could outperform the website’s existing traffic sources and bring in highly relevant visitors interested in interior design. Each blog post had to balance SEO optimisation with insightful, engaging content, ensuring that the posts would not only rank well but also resonate with her target audience. Additionally, the strategy required consistent, high-quality publishing to gradually build up her site's domain authority.
The Results:
The results of this content strategy exceeded expectations. By creating optimised, regular blog content, Tracey Mannell Interior Design saw a threefold increase in overall impressions. One standout blog post even attracted more than twice the traffic of her own homepage, underscoring the effectiveness of the SEO-driven approach. In total, the website's organic search traffic more than doubled, bringing a significant boost in visibility and brand awareness for Tracey’s business.
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