Overview of Full Clarity's SEO & Content Writing Case Study
I had the pleasure of working with Full Clarity, a dynamic UX and digital transformation company dedicated to crafting intuitive and impactful user experiences. My role centred on creating consistent, SEO-optimised content to increase website traffic and strengthen Full Clarity's online presence. By focusing on strategic content development tailored to their expertise, I helped reverse a steep decline in traffic and position the website as a key driver of business growth. One highlight of our collaboration was achieving a 38% increase in unique site visitors last month, alongside nearly doubling impressions within just three months. This project was about not only restoring visibility but elevating Full Clarity’s online platform to reflect their industry leadership.
Ed Kemp
UX/UI Design Specialists and Consultancy
Joe has been excellent to work with, very professional, proactive and would highly recommend his services.
Our Growth Strategy
Strategy & Implementation
Our work with Full Clarity began with a clear goal: to drive more visitors to the site through high-quality, SEO-focused content. Initially, the strategy was centred on a consistent blogging schedule, producing four articles per month. These articles were designed to target relevant industry keywords, educate potential clients, and establish Full Clarity as a trusted authority in UX and digital transformation.
As the campaign progressed, we identified opportunities to diversify the SEO approach. Instead of solely focusing on new content, we introduced an additional angle in optimising existing pages. Over time, we adjusted the scope of work to dedicate more effort to updating older blog posts, refining project pages, and ensuring core landing pages were fully optimised for search.
Key Results & Metrics
Our ongoing efforts have delivered steady and measurable results:
Impressions increased from 200 per day to an average of 1,000 per day, representing a 5x increase in search visibility over six months.
Total clicks improved from 448 to 586 over the last six months, demonstrating a growing organic presence.
Total impressions jumped from 64.8K to 165K, showing a significant expansion in keyword reach and content visibility.
Evolution of the Strategy
To maximise results, we adapted our approach over time:
Phase | Approach |
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Phase 1: Content Expansion |
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Phase 2: Content Optimisation & On-Page SEO |
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Phase 3: Holistic Site Improvements |
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Ongoing Growth & Next Steps
With a strong foundation now in place, Full Clarity’s website continues to expand its search visibility. The combination of new content, strategic updates, and on-page SEO enhancements has positioned the site for long-term organic growth. While the next phase could involve deeper backlink strategies or structured lead-generation SEO, the progress made so far demonstrates how a thoughtful, adaptable approach can drive sustained improvements.
This project has been a testament to the power of consistent content strategy and targeted optimisation. By aligning SEO with business goals, Full Clarity has successfully expanded its digital footprint, increased brand visibility, and reinforced its authority in the UX and digital transformation space.