Overview of Shopify Website Design Project for a Small Pet Product Business
I partnered with Thirsty Dawgs, an ambitious ecommerce start-up focused on portable pet drinking bottles, to bring their brand and online store to life from the ground up. With no existing assets or infrastructure, I led the full creative and technical process—from designing a playful yet professional brand identity to launching a conversion-optimised ecommerce site. The result was a fully functional online shop, complete with payment processing, customer review integrations, and sales-boosting plugins. This project was all about transforming a product idea into a compelling digital storefront, ready to attract and convert pet lovers from day one.
Strategy & Scope for E-commerce Site Build and Asset Design
Strategy & Implementation
Thirsty Dawgs, an ecommerce brand selling portable drinking bottles for pets, approached me to help launch their business from the ground up. The goal was to create a fun, engaging, and conversion-optimised online store that would appeal to pet lovers and make it easy for customers to buy their product.
With no existing assets, I led the full creative direction of the brand, starting with:
Custom logo design and brand identity, including colour palette, typography, and visual style
Full ecommerce site build, ensuring seamless mobile responsiveness and fast load times
End-to-end Shopify setup (or relevant e-commerce platform), including payment gateway integration and shipping settings
Implementation of conversion-boosting plugins, such as:
Urgency and scarcity tools (e.g., low stock warnings, countdown timers)
Abandoned cart recovery emails
Review integrations for social proof
Sticky add-to-cart buttons for better mobile UX
Key Outcomes
Launched a professionally branded online store that stood out in the pet accessories space
Delivered a fully functional ecommerce experience with smooth payment processing and backend management
Helped improve CTR and sales potential through strategic plugin integrations and persuasive UX features
Lasting Value
This project was a great example of turning a simple product idea into a complete online business. From visual identity to technical build, I created a ready-to-sell ecommerce platform that positioned Thirsty Dawgs for growth. The brand now has a playful yet professional presence that resonates with pet owners, supported by a sales-optimised website built to convert.