Overview: Web Design Project for Local South East London Business
I had the pleasure of designing and developing a brand-new website for Avvy Barter Consultancy Intl., a boutique media barter agency based in South East London. The project aimed to completely refresh and elevate Avvy's online presence, making it more modern, polished, and reflective of the quality of services Avvy provides. My goal was to create a professional and visually engaging platform that Avvy could take pride in—a site that would not only attract clients but also represent her business in a way that stands out in the competitive media landscape.
Avvy Phull
Media
Joe did a fantastic job in turning this around. His tenacity and proactivity was so impressive! For any of your digital needs, get in touch with this talented fella!
Our Approach
Strategy & Implementation
The Avvy Barter Consultancy Intl. project began with a clear vision: to replace a static, single-page placeholder site with a bold, high-converting website that could serve as a proper digital home for the brand. The new site needed to communicate professionalism, build trust, and help Avvy stand out in the niche but competitive world of media barter services.
Our approach combined modern web design principles with a strong focus on performance, mobile responsiveness, and SEO. I created a fully custom, multi-page WordPress site tailored to Avvy’s goals and brand identity, placing emphasis on visual polish, ease of navigation, and clear messaging.
Key Results & Metrics
The results were immediate and impactful:
The site was nominated for Best Website Design by Design Rush, a testament to its visual quality and UX execution.
Organic traffic increased dramatically, rising from virtually zero to consistent weekly visits from high-intent users.
The website now ranks on the first page of Google for key search terms including:
"barter consultancy"
"media barter companies"
"barter agencies"
"barter advertising agency"
Branded terms like "Avvy barter consultancy" rank at Position 1.
These early results show a strong level of relevance and authority for a newly launched site in a niche industry.
Evolution of the Strategy
While the initial project scope focused purely on design and development, SEO best practices were baked into every step:
Foundational SEO Setup
Keyword research based on competitor analysis and Avvy’s ideal client profile.
Metadata optimisation for each page (titles, descriptions, alt text).
Speed, performance, and mobile responsiveness prioritised during build.
Content Structuring & Copy Guidance
Provided SEO-informed structure and copy prompts to ensure content resonated with both users and search engines.
Pages included clear service breakdowns, FAQs, and trust-building elements like testimonials.
Post-Launch Visibility Boost
Submitted site to Google Search Console and indexed priority pages.
Monitored early keyword performance and made minor tweaks to improve visibility.
Impact & Recognition
The new site transformed Avvy’s online presence from a passive placeholder into a powerful marketing tool. It not only positions her as a top media barter consultant but actively brings in traffic from people searching for exactly what she offers. The site’s nomination for Best Website Design reflects the attention to both aesthetics and function.
More than just a website, this project created a digital foundation that supports Avvy’s growth as a brand. With strong early SEO traction and a platform that reflects her professionalism, the website will continue to attract clients, build trust, and elevate her visibility in the media consultancy world.